Columbia Journalism Review: Social Media is on the rise, but not like you’d expect

As readers worldwide increasingly rely on distributed news—found through social media and other aggregators, rather than on a publication’s homepage—their awareness of newspaper brands and individual journalists may be deteriorating.

The decline of print, the growing use of smartphones and social media, and the rise of ad blockers are changing the way we get our news. But a new report this week by the Reuters Institute for the Study of Journalism suggests that the rise of social media as a journalistic platform is also changing the way readers understand what news is and how it is produced

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Shift from traditional news

The 2016 Reuters Institute Digital News Report is based on a YouGov survey about several different platforms for news access, including traditional media like TV, radio, and print, as well as digital outlets. Not surprisingly, social media is the big winner

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. Across the 26 countries and 50,000 online news consumers surveyed, half of respondents say they use social media for news, and 12 percent say it is their main source for news
. In the United States, the number of people who use social media for news has almost doubled since 2013, and this number is expected to rise

Read the full article on the website of the Columbia Journalism Review.

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